The main objective of this product is to uncover the hidden value in a property's rent roll. The report is based on an extensive survey of the competition in the immediate area and focuses on adjusting the rents to optimal levels while concurrently allowing for the reduction of concessions. It ranks the property in terms of price, size, perceived value and condition as well as the sales ability of the leasing staff. Included in this report is a customized 9-Point Marketing Plan to identify where improvement and upgrades could cost-effectively be made in order to increase asset value.
The Hidden Value Market Survey™
The Hidden Value Market Survey™ contains objective, comprehensive information rating your building's rent levels with others in the immediate and surrounding vicinity.
It ranks the property in terms of price, size, perceived value and condition as well as the sales ability of the staff.
It has been thoroughly tested on over 1,000 buildings across North America.
It includes recommendations for improvements such as rental rates and market positioning.
Determines whether your rents should be increased.
It contains clear, easy to follow charts and data which instantly shows ranking and other important information including sites visited, fact sheets and color photos (if available).
The reports are useful in obtaining financing and attracting equity partners.
The Hidden Value Market Survey™ is an extremely affordable and integral part of any marketing plan!